Direct-to-consumer Blockchain Apps: Re-writing the Economics of Engagement?
For more than a decade, the digital economy has been shaped by platforms that sit between creators and their audiences. Whether streaming music, interacting with sports teams, or engaging with brands, consumers rarely transact directly with the people and organizations they value most. That arrangement has produced convenience and scale, but it has also introduced opacity, misaligned incentives, and a system where the intermediaries keep more than they contribute.
